DON'T PANIC: A Business Guide to Small Scale Cut Flower Farming
Please purchase this book via Amazon! CLICK HERE to be redirected to the Amazon page!
"I am quite certain this book will find a wider audience than those just interested in small scale flower, fruit, and produce production. It offers well presented information for any small business startup. Sarah's approach is so honest, friendly and engaging, and the book such a visual delight that many startups and small business owners will find it irresistible."
- Gary Linford, President & Program Director, ReGeneration Family Business Transitions, Inc.
Written from the perspective of Alberta Girl Acres' owner Sarah Adams, a communications and marketing professional who left it all behind to jump into the business of cut flower farming, DON'T PANIC: A Business Guide to Small Scale Cut Flower Farming: Year One details all the ins and outs of starting a small scale cut flower business.
This 210 page edition contains chapters such as "The Dream", "The Reality", "The Plan", "Branding and Key Messaging", "Communications, PR and HR", "Identifying Your Market", "Reaching Your Market (aka Marketing)", "Operations and Management", "Your Team and Allocating Labour", and more!
Designed to be accessible to growers new to small business, both near and far, whether just starting out, or reassessing an existing business.
This book is available for purchase through Amazon. This price reflects the image quality throughout the book, as well as the costs of self-publishing and distributing through Amazon (we make very little per copy, despite the listed cost). Please note that if we were distributing the book ourselves, shipping costs would be much higher.